At the beginning of January I began to brainstorm the brand and visual identity of my shop Mooni's Sketchbook, a shop catered to selling K-Pop themed stickers and stationery.
The brand identity was influenced by the song 1/6 by Sunmi who sings about being an astronaut as they only experience 1/6 the weight of things, even hardships. Therefore, I wanted my shop to serve as a safe space for K-Pop fans to surround themselves with cute items I've created.
The visual identity borrows inspiration from the song too, as the envelopes and packaging follow a space theme in a drawing style. Two patterns, blue and white, were made to be used.